: Research from 2022 indicated that users primarily valued content that was funny (34%) , creative (34%) , and inspirational (32%) .
: In 2021, Twitter leaned heavily into audio with Twitter Spaces , competing with the then-viral Clubhouse app. It also experimented with "Fleets" (vanishing posts) before discontinuing them later that year. agentredgirl twitter 2021
: Approximately 41% of Twitter users earned more than $75,000 per year during this period, making it a high-value platform for niche creators and brands. : Research from 2022 indicated that users primarily
: By mid-2022, Twitter reported approximately 237.8 million global monetizable daily active users , a steady climb from its 2021 figures. : Approximately 41% of Twitter users earned more
: Video content became the most prevalent form of marketing across all platforms, including Twitter, as creators found it drove higher engagement than text alone.
The year 2021 was a transformative period for Twitter (now X), marked by significant feature launches and a surge in user engagement driven by the global pandemic.