Type Next Font — Bmw

Unlike its predecessors, it is optimized for high legibility on small screens and digital interfaces, reflecting BMW's transition from a pure automotive company to a technology and connectivity brand.

For decades, BMW's identity was tied to , which is still the basis for the iconic roundel logo. However, as digital platforms became the primary way customers interacted with the brand, the need for a proprietary, variable-weight system grew. Bmw Type Next Font

The project was managed by the Munich-based agency BECC . Unlike its predecessors, it is optimized for high

Offers a more "open" and "transparent" feel, aligning with the 2020 logo redesign that removed the traditional black outer ring. Availability and Licensing The project was managed by the Munich-based agency BECC

The system includes various weights and specialized versions, such as BMW Type Next Semi Serif for display purposes and localized versions like BMW Type Next Hebrew and Thai . Comparison with Previous Fonts

The typeface was primarily designed by Robert Strauch in collaboration with type engineer Alexander Haberer .

The immediate predecessor, which was criticized for being too neutral.