Brilliant Paula Sc ^new^ -

Scher is famous for her "maximalist" approach to typography, treating letters as vibrant, living elements rather than just tools for information.

She is the mind behind some of the most recognizable logos in history, including the branding for Citibank, the Public Theater, and Expedia Group. brilliant paula sc

Paula Scher is perhaps the most famous "Paula" associated with brilliant visual communication. As a principal at the design consultancy Pentagram, her work has redefined how we see the world. Scher is famous for her "maximalist" approach to