Ullu has released a new addition to its digital library with the debut of Ek Deewana Tha Part 1 in 2024. This original series focuses on the complexities of intense emotions and romantic drama, aiming to explore the intricate layers of human relationships and the consequences of deep infatuation.

Part 1 focuses on the development of this attraction, exploring how the main character navigates personal boundaries and social circles to bridge the distance between himself and his romantic interest. The "Deewana" (intense lover) trope is examined through a modern lens, highlighting how emotional longing can lead to significant life choices and high-stakes drama.

The soundtrack is designed to heighten the suspense and the emotional gravity of the "one-sided love" narrative.