Entertainment content has pivoted toward this palette to evoke specific emotional responses from audiences, particularly Gen Z and Millennials. 🎥 Cinema and Streaming

The soft tones offer a visual "break" from the harshness of the news cycle.

Soft pink filters create a surreal, "otherworldly" feeling.

Music videos are perhaps the biggest drivers of the e713 trend.

A massive trend in popular media that leans heavily on e713 shades to convey hyper-feminine, vintage styles. Why Is It Trending?