Despite the high-tech surroundings, physical media like vinyl, film photography, and even physical books are seeing a massive resurgence among Gen Z as a way to "unplug" while still consuming media. 5. Gaming as the Social Fabric
By February 2025, Generative AI has moved from a novelty to a fundamental tool in the media kit.
The Digital Pulse: Decoding Entertainment and Popular Media on 25.02.11
As a reaction to global volatility and digital burnout, a significant trend in popular media this year is the "Cozy" movement.