These were among the most prominent platforms for erotic content in 2021.
In 2021, the market saw a surge in smaller, niche platforms that specialized almost exclusively in unrated or "soft-porn" content. However, these platforms have recently faced intense regulatory scrutiny.
On July 25, 2025, the Indian Ministry of Information & Broadcasting officially banned 25 OTT platforms , including Ullu and ALTT, for hosting "obscene and vulgar" content that violated the Information Technology Rules, 2021. Most Popular General Web Series (2021)