Looking back at the content trends from mid-June 2022, we see a clear roadmap of how we arrived at today’s aesthetic landscape. The Rise of Dopamine Dressing
💡 Men’s fashion content specifically saw a breakthrough in June 2022, with more mainstream acceptance of pearls, painted nails, and cropped silhouettes.
The footwear conversation in mid-June 2022 was split between two extremes. On one hand, the "Coastal Grandmother" aesthetic brought a surge in sleek leather slides and minimalist Birkenstocks. On the other, the "Platform Power" trend saw the rise of massive Versace-inspired heels and chunky loafers. Sustainability Moves from Niche to Necessary
June 14, 2022, sat right in the heart of the Y2K revival. Style content during this week was dominated by Gen Z creators reclaiming early 2000s silhouettes. Key items that flooded social feeds included: