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Looking back, the era was defined by professionalization. It was the year the "amateur" aesthetic was largely retired in favor of a polished, business-first approach to digital stardom. In 2023, the overarching theme for major digital

By leveraging social media as a funnel rather than a final destination, Cox’s 2023 content strategy focused on high-retention, exclusive media. This year marked a peak in the "creator economy," where personalities realized that owning the distribution channel was just as important as the content itself. Diversification of Media Formats Looking back, the era was defined by professionalization

Every creator in 2023 had to battle the ever-changing algorithms of TikTok and YouTube. For entertainment figures like Serenity Cox, this meant mastering the art of the "teaser."