The book's central framework categorizes social media into , each serving unique strategic objectives for marketers:
Unlike many resources that treat social media as a collection of tools, Tuten and Solomon emphasize as a holistic process. The 2020 edition introduces a dedicated chapter on Tactical Planning and Execution , guiding marketers through: Social Media Marketing - Tracy L. Tuten - Google Books The book's central framework categorizes social media into
Engages users through play and enjoyment, such as branded video content on YouTube or social games like Candy Crush. The book's central framework categorizes social media into
