India’s digital revolution hasn't just happened on YouTube and Netflix. A new wave of "over-the-top" (OTT) platforms and independent creators are carving out space for themselves.
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To understand why this specific combination of keywords is trending, we have to look at the current state of independent content creation in India and how viewers discover new media through cryptic search queries. 📺 The Rise of Niche Digital Platforms India’s digital revolution hasn't just happened on YouTube