: She is pitted against Patricia Fernández , a "blonde bombshell" who lacks Betty's skills but possesses the "right look" for the industry.
: Betty's brilliant but equally "unattractive" best friend. Why the First Episode is Iconic yo soy betty la fea cap 1 completo best
: Betty's protective and strict father.
: The materialistic secretary and "enemy" of Betty. : She is pitted against Patricia Fernández ,
: The episode establishes the central dynamic between Betty and Armando Mendoza , the company’s new president, who hires her not for her beauty, but for her undeniable intellect and efficiency—though he initially hides her in a small back office. Key Characters Introduced the company’s new president
: Armando’s sophisticated but jealous fiancée.
: An intelligent but underestimated economist.